Curated and moderated by
What is Access All Areas?
Access All Areas is all about the power of the group. Senior decision makers drawn from brands and agencies, coming together to work on the big issues facing us all. We also get stuck into some amazing ice breaker activities in great locations, building personal relationships quickly and having some fun while we do it
Recent topics include:
How do we re-engineer our commercial models to account for the next generation of ai language models? Is digital accessibility the next GSPR? What’s with Generation Z and how do we create new ways to build meaningful relationships?
Events are invitation only and complimentary. All we ask is that you come willing to share your experience and expertise with the group.
July 9th 2023
Sailing the Solent, lunch at Cowes sailing club, an evening discussing the latest developments in ai tools.
A follow on from our last session at The Groucho Club, the pace of change is so frantic we think it deserves another session!
If you’d like to be involved you can register your interest:
Who has joined us at the events?
We are proud to have had individuals from some of the worlds leading businesses take part in the events.
PAST EVENT: The Groucho Club
Ai content & its impact on your marketing!
March 9 2023
60 brands & agencies at London’s famous Groucho Club for an afternoon and evening of great food, great cocktails and great people, plus Matt Thomas author of The ChatGTP Playbook: Content for Humans Powered by Robots, took a deep dive into all things AI content and the impact on your marketing.
We started with ChatGPT (of course), but went deeper into the potential, opportunity and risk of AI across all areas of life, diving into the ethical questions and issues of standards, transparency and compliance.
We’re at the elbow of the curve, so expect the pace to be frantic, exciting and scary…BUT remember, ai won’t make all marketers obsolete, only marketers that don’t understand how to use ai!
PAST EVENTS: Peckforton Castle
Changing expectations of Generation Z
October 12 2022
An overnight stay at the amazing Peckforton Castle exploring the changing expectations young people have of brands and businesses.
We kicked the day off with an off-road Land Rover driving experience, followed by an afternoon on the Gen Z topic, looking at social change topics, the impact of Covid, the role of social media, the challenges of multi-channel content, authenticity and building trust. After dinner in the Great Room and a well earned rest, we topped it off the following morning with a once in a lifetime opportunity to abseil the castle walls!
Gen Z Podcast, featuring student accommodation brand Yugo, and Times Top 100 Graduate recruiter Police Now.
PAST EVENTS: Sailing in the Solent
The future of Digital Accessibility
July 12 2022
A day of sailing in the Solent, lunch at Cowes Sailing Club and a workshop discussion on the future of Digital Accessibility: how to avoid tokenism in your content, how to build a business case for true accessibility and seeing disability as a continuum that benefits everyone as well as your bottom line.